GPE is a new category of AI purpose-built for B2B growth teams. Unlike generic AI tools or static templates, the GPE combines real-time generative content creation with a Unified Customer Memory that remembers and adapts to each account’s evolving journey. This enables marketing, sales, and customer success teams to deliver truly 1:1 personalization—at scale—across every channel and touchpoint. Businesses using the GPE see higher engagement, stronger relationships, and accelerated revenue because every interaction feels timely, relevant, and uniquely tailored.