You invest in intent data—platforms like 6sense, RB2B, ZoomInfo, Breeze—hoping to spot buyers at the right moment. But once those contacts hit your CRM, it’s almost impossible to act on most or all of them. SDRs can’t keep up. Generic emails don’t work. Most of those high-potential leads aren't followed up and go cold.
This is the first time you can truly put your intent and buying signals to work, at scale.
✔️ Connect your HubSpot with Personize. That’s it.
✔️ As new intent-driven leads land in HubSpot, you simply set triggers for the ones you want to focus on.
✔️ Personize’s AI agents get to work automatically—doing deep research, qualifying each lead, finding decision-makers, and figuring out the real pain points.
✔️ The system writes personalized emails, call scripts, playbooks, and even gives your reps exactly what to say on the phone—based on real data and context.
✔️ All research and recommendations are added back to your CRM as custom properties.
✔️ You can add these leads straight into HubSpot sequences, or work with them however you want. Everything’s ready to go.
🔘 Engage thousands of leads as if you had an expert SDR working every account—but it’s all automatic.
🔘 Every touchpoint feels personal and researched—not just another template.
🔘 If you still want to review or tweak—every call script, talking point, and research summary is available as a task for your team.
🔘 Your sales team spends time actually talking to people—not digging for information or writing cold emails.
Most companies are sitting on a goldmine of intent data—but can’t operationalize it.
Personize is the first and only solution that closes this gap with automated research agents that act, write, and prep your team like human experts—at scale.
1. Higher Conversion from Existing Spend
You're already paying for ZoomInfo, Bombora, or similar tools.
Personize makes that spend perform by acting instantly on signals—turning passive data into engaged pipeline.
2. Zero Lag on Hot Leads
Response time is everything.
Personize acts in minutes, not days—capturing attention when interest is highest.
3. SDR Efficiency Without Hiring
Each AI agent works like a senior SDR—qualifying, researching, writing—at 1/10th the cost, 24/7, without burnout or onboarding.
4. Reps Spend Time Selling, Not Prepping
No more digging through LinkedIn, websites, or databases.
Reps show up ready to close, not research. This translates into more calls, more meetings, and more wins per rep.
5. Consistency at Scale
Templates break. People forget.
Personize delivers consistently personalized outreach across thousands of leads, even when your team is underwater.
6. Capture the Leads Others Waste
Most companies lose their high-intent leads to slow follow-ups or generic sequences.
With Personize, you engage every single one with relevance and speed.
7. CRM Becomes a Strategic Engine
Custom properties enriched with real research and logic turn HubSpot from a storage tool into a revenue intelligence platform.
Here’s what changes when you run Personize with your HubSpot and intent tools:
✔️ Every new lead or intent signal syncing into HubSpot can automatically trigger HubSpot workflows + Personize Agents.
✔️ Workflows execute our deep researcher, qualifier, and ICP Match Maker agents. Beyond the intent signal, these agents uncover if they are really qualified and what pain points they have, who the decision-makers are, ...
✔️ Personize builds real qualification logic, not just a quick score
✔️ Our platform then generates personalized, multi-touch sequences:
▪️ 1-to-5+ tailored emails per account
▪️ Custom call scripts for reps, with talking points specific to the company and signal
▪️ Playbooks that show how the account works, who to reach, and how to approach them
No more wasted intent data. No more “spray and pray.”
You get:
🔘 Highly relevant messaging for every buying signal (e.g., “Saw you’re hiring for X—here’s how we help teams like yours…”)
🔘 Touchpoints that actually start conversations—not just fill your cadence
🔘 A scalable way to maximize your investment in 6sense, RB2B, ZoomInfo, and any other premium signal platform
🔘 Full workflow automation—so every lead gets attention, not just the handful your team has time for
This is the difference:
▪️ With Personize, expensive signals never get wasted or buried.
▪️ You reach out with context, not just content.
▪️ You finally turn high-cost leads into real pipeline—automatically, every time.
Stop wasting expensive signals on generic drips.
Let Personize engage every buying signal, at scale, with the right message — until your future customers are truly ready to talk.
