An AI SDR should be a true super agent—capable of researching, reasoning, qualifying, segmenting, making decisions, taking actions, and writing expert-level outreach.
But here’s the truth:
Most tools labeled “AI SDR” today aren’t built to do any of that. They simply:
🔘 Pull intent or demographic data and turn it into filters, something you already have in Apollo, ZoomInfo, or countless others.
🔘 Run automation campaigns—what you can already do natively in HubSpot, Smartlead, or any leading CRM.
🔘 Write emails based on a simple prompt and data from scraping a page or two about a company.
Personize isn’t an AI SDR. It’s the platform that enables you to build a best-in-class, native AI-SDR inside HubSpot that outperforms other standalone tools. Keep your stack: Personize integrates directly with HubSpot and closes the research-to-reply loop—no bolt-ons. Personize agents mine data, segment intelligently, and generate bespoke outreach faster than any human team.
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Surface-level matching—no expert-level segmentation or multi-criteria ICP logic.
No customer context over time; every interaction is treated in isolation.
Point solutions rarely go beyond simple enrichment—no true research or context gathering. Can’t analyze deals, tickets, files, or call recordings to drive the next best action.
Typically focused on a single campaign or outbound push, nothing for before, after, or across the customer journey.
No support for inbound handling, reactivation, or marketing emails tailored to individual leads.
Emails may look different, but aren’t based on deep knowledge of customers, tailored with expert reasoning, or product capabilities per lead.
Scaling costs quickly become prohibitive for high-volume teams.
With Personize, you fill those gaps, natively inside HubSpot and at a fraction of the commitment:
Add missing features to HubSpot, orchestrate outbound and inbound, and scale without vendor lock-in or runaway pricing.
Handle inbound leads, reactivate and research old contacts, qualify thousands of records, and personalize marketing flows—automatically.
Analyze everything from external sources, enrichment APIs, alongside internal sources like sales emails, notes, deals, support tickets, uploaded files—even thousands of call recordings—to drive engagement and conversion.
Craft context-aware, product-specific, and persona-driven emails for every inbound, outbound, or reactivated lead.
Personize leverages every interaction—email, note, call, or deal—so each action is smarter than the last.
Our vision: The Generative Personalization Engine (GPE). One platform to personalize every website, landing page, and customer experience.
AI SDRs like Artisan solve a symptom. Personize delivers a true solution—enterprise-grade, deeply personalized, fully integrated, and built for teams serious about scale and growth inside HubSpot.
If you need any of this, Personize is purpose-built for you.
Don’t settle for generic add-ons, unlock real AI-driven personalization, only with Personize.
These are not real SDR skills.
Gathering data and running automations aren’t what top SDRs are paid for—and if you already have those tools, you’re paying twice for the same result.
What you truly want from an AI SDR:
A solution you can trust—one that thinks, researches, and qualifies leads as well (or better) than your top reps. An AI that can strategize, plan, act, and personalize at a level no other solution offers.
That’s what Personize delivers—right inside HubSpot.
We’re not just layering on basic features. We’re solving the hard part:
Imagine an AI that could read 100+ web pages and all your team’s internal notes for one lead, then craft the perfect outreach.
That’s the level of deep personalization that only Personize unlocks—without needing to buy another tool or bolt on yet another point solution.
